ذكاء الأعمال وتنافسية المنظمة

In this fast evolving data-driven business world, organizations need to use advanced tools and techniques to hold the competitive superiority. Business Intelligence (BI) as a means to the end of enterprise competitiveness; delivers data-driven perspective and improvement decision making, operation optimization. BI tools allow companies to get market trends, customer behaviours and operational performance, driving companies to a proactive level they were not able before in line with fluid business circumstances. This module investigates the role of Business Intelligence in competitiveness of enterprise and how data analytics/ reporting /performance management is creating sustainable business growth and competitive advantage.